Digital Storytelling

How can your upstart cause, campaign, or company stand out in a crowded information environment dominated by professional influencers and big brands? Successful digital storytelling requires a command of timeless communications principles and relationship-building skills, plus an awareness of ever-shifting digital trends. Participants in this 90-minute training will learn best practices for cultivating aspirational, story-forward digital campaigns, including:

  • Building a purpose-oriented versus metrics-oriented mindset

  • Foundational principles of effective narrative building

  • Common communications pitfalls to avoid

  • Identifying and connecting with priority audiences

  • Identifying and cultivating relationships with messengers who resonate with those audiences.